! Marketing Tech B2B - the complete course
קורס שיווק לחברות הייטק המוכרות B2B
קורס שיווק לחברות הייטק המוכרות B2B
מתנצלים. הקורס סגור להרשמה
A comprehensive course on tech marketing from
BDO Finance Academy College
BDO Finance Academy College
A comprehensive course including practical tools from the BDO experts: Positioning, new market penetration, buyer persona definition, pricing, retention, market segmentation, fundraising and more.
The course is intended for startups in the scale up stage: post A or B funding rounds looking to grow in a systemic, sustainable manner.
The course will be conducted in English.
The course is intended for startups in the scale up stage: post A or B funding rounds looking to grow in a systemic, sustainable manner.
The course will be conducted in English.
Learn how to take your tech to market
BDO, one of the world’s leading accounting and business consulting firms invites you to join the tech marketing course, where you can learn how to create a winning penetration strategy, position your product, and plan your marketing strategy
Your starting point for growth
Our expert lecturers will provide you with professional backgrounds and practical tools around market penetration & marketing growth strategies. We seek to expose B2B tech entrepreneurs and marketers to frameworks and best practices by combining hands-on exercises, expert lectures, and real-life case studies
What you will learn:
The course combines theory, case studies and tools required to successfully take B2B tech products to market. As part of the course, we will host a series of industry veterans and marketing executives who will share their perspective and experience. The following topics will be covered in the course:
- Positioning, category & market selection
- Identifying the right buyers and their purchase drivers
- Value proposition development, messaging and branding
- GTM - Channels, partners & pricing
- Marketing planning, analytics, and operations
- Customer success & retention
- Marketing’s role in securing investments
Course Instructors
- Guy Yogev, PhD, Managing Partner, BDO Customer Management
- Tal Huber, head of BDO B2B Tech Growth Division
Business Development
Doron Simhi- dorons@bdo-academy.co.il
Do not hesitate to contact with any question :)
Do not hesitate to contact with any question :)
Course Duration
The course is comprised of six 4-hour online sessions
Certificate - Course participants will be awarded a certificate from the BDO Finance Academy College
Here the discounts and benefits will appear
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